brand design to be
Sustainable development is a society issue in our contemporary world. We see it many initiatives across people, things and geographies. But we don’t see it yet in branding. We propose a more ecological branding design, a new approach to the brand design process: the EcoBranding.
Low is More
Low Cost, More Ecological
A Starbucks Coffee, a Google search, an H&M T-shirt, a can of Coca-Cola and many other products stamped with a logo, a color, a typography, or an image that consumes ink, server space and energy.
The reality is that a brand consumes a lot to exist !
Naturally, one logo isn’t too expensive to print because it doesn’t need much ink but printing a single logo on a billion bottles ? That’s huge !
With EcoBranding we rethink the design of brand ingredients to be more ecological, with the added benefit of also being more economical.
We can change your brand design
to cost 10 – 40% less
and protect more trees !
is defined around
1 / VISUAL PERFORMANCE
2 / ECOLOGICAL PERFORMANCE
Limit the environmental impact
3 / ECONOMICAL PERFORMANCE
Control production costs
Printer ink costs 2 times as much as Chanel N°5.
Limiting the use of ink
can save millions
on a global production