Make the games a game changer.
From logo to typo, from social to environnemental, the Ecobranding and Royalties agencies have designed an emblem symbolic of change.
By French Liberty
The first feminine face of the Games.
The Parisienne, a universal legend, embodied by iconic women. A human face of games for the people and with the people.
Bringing values together.
The feminine face of a Parisienne, an allegory of emancipation and freedom embodied by many figures, including Marianne.
The Olympic flame and the Promethean myth of progress for all.
The gold medal as a reward of talent and of surpassing oneself.
the image of sport
Men and women under the same sports allegory.
Sport is evolving, as is the number of women participating in it. However, the image of sport has not really changed. Our emblem is an update image which matches the reality of sport today.
at the Olympic Games.
One year after the revelation of the logo, the Paris 2024 games announced total parity between male and female athletes.
A historic first!
In the mood
for low carbon
Ecobranding the Olympic Games.
Apply the Ecobranding method to the brand’s identity materials, and adapt the identity according of the media: light mode on paper to limit ink consumption, and dark mode on screen to limit power consumption.
Low ink consumption logo
Same Paralympic & Olympic emblem
Design with minimum data
Eco dark mode version
From Art Deco
to Art d’Eco
A face with an eco-typeface.
Inspired by Art Deco’s radically geometric yet eccentric spirit, the Paris 2024 typeface has been eco-designed to limit the use of paper needed for materials and limits the power consumption on digital media.
A typeface designed to reduce paper and ink consumption thanks to the tightly drawn letters. The variable font size also reduces power consumption thanks to its single font file.
Paper: -6% of system fonts
Ink: -17,23% of system fonts
Data: -82% of standards files
Soft & Natural
From colors to dark.
Colors with limited inking rates to reduce ink consumption.
A Dark Mode color system on displays to reduce power consumption.
Print: Colors that do not exceed a 100% inking rate.
Screen: Dark mode saves the battery life of smartphones with OLED displays.
“This face is yours, it’s the face of the men and women who are mobilized, of the athletes who have come from the four corners of the world to surpass themselves, of the Olympic values.”