Make the games a game changer.

From logo to typo, from social to environnemental, the Ecobranding and Royalties agencies have designed an emblem symbolic of change.

Driven
By French Liberty

“For once, Paris is not symbolised by a French cancan dancer or the Eiffel Tower…”

Libération

The first feminine face of the Games.

The Parisienne, a universal legend, embodied by iconic women. A human face of games for the people and with the people.

“I like it a lot. I find that this logo carries the values of France.”

Europe 1

Bringing values together.

The feminine face of a Parisienne, an allegory of emancipation and freedom embodied by many figures, including Marianne.
The Olympic flame and the Promethean myth of progress for all.
The gold medal as a reward of talent and of surpassing oneself.

Revolutionizing
the image of sport

Men and women under the same sports allegory.

Sport is evolving, as is the number of women participating in it. However, the image of sport has not really changed. Our emblem is an update image which matches the reality of sport today.

→ See Sport In Advertsing…

Female participation
at the Olympic Games.

In the mood
for low carbon

“An interesting story behind the logo, which is rooted in sustainability”

Creative Review

Ecobranding the Olympic Games.

Apply the Ecobranding method to the brand’s identity materials, and adapt the identity according of the media: light mode on paper to limit ink consumption, and dark mode on screen to limit power consumption.

Low ink consumption logo

Same Paralympic & Olympic emblem

Geometrically pure

Design with minimum data

Eco dark mode version

From Art Deco
to Art d’Eco

“A pure and elegant typography”

Le Monde

A face with an eco-typeface.

Inspired by Art Deco’s radically geometric yet eccentric spirit, the Paris 2024 typeface has been eco-designed to limit the use of paper needed for materials and limits the power consumption on digital media.

A typeface is designed to reduce paper and ink consumption thanks to the tightly drawn letters, and the variable font size also reduces power consumption thanks to its single font file.

Paper: -6% of system fonts
Ink: -17,23% of system fonts
Data: -82% of standards files

typo-ecobranding-skate
P24_TYPO
typo-ecobranding-labels
jp24
typo-ecobranding-numbers
typo-ecobranding-ns
typo-ecobranding-usa
typo-ecobranding-OG
P24_swim
quickbolt
P24_olla
jamaica
A24

Eco-colors
Soft & Natural

“This emblem is historic”

Brut

From colors to dark.

Colors with limited inking rates to reduce ink consumption.
A Dark Mode color system on displays to reduce power consumption.

Print: Colors that do not exceed a 100% inking rate.
Screen: Dark mode saves the battery life of smartphones with OLED displays.

This Face
is yours

“This face is yours, it’s the face of the men and women who are mobilized, of the athletes who have come from the four corners of the world to surpass themselves, of the Olympic values.”

Emmanuel Macron

A face that comes to life with you.

An emblem that adapts to your emotions, that reacts, and can even talk to you. It’s up to us to bring our emblem to life.

P24_deepface

An even more human emblem with AI.

Thanks to the evolution of Artificial Intelligence and GAN models, we can generate an infinite number of photo-realistic faces from the face of the emblem of Paris 2024, and place the human being a little more at the heart of these games.

All these faces were created by artificial intelligence from the emblem of Paris 2024.

A face with
many faces

Everyone can create their own story with this emblem.

It is free of all interpretations, a face, a flame, a woman, Marianne, or something else.
Everyone can interpret it in their own way, and this is probably the most human aspect of this emblem.

“We are very impressed…
The emblem of Paris 2024 has had a colossal international impact”

Tony Estanguet
(Paris 2024 CEO)